I've read issues number 1 and 2. I will be reading the third one later. With any luck, the movie adaptations of comics (in the form of Avengers and The Dark Knight Rises) can encourage people to read. Not just comics, but reading in general. These things did not just come out of thin air.
[Photo credit: http://i.annihil.us/u/prod/marvel/i/mg/d/90/4f7dc878b57fe/detail.jpg]